Black Media Trust :: Introductions (Dec. 4, 2015) [Part Two]

Organized society is always a mass of people, and as such, cannot do anything explicit or by detail by themselves. Hence, the organizing of institutions to do the particular work that cannot be done by the masses as a whole.


There are different kinds of institutions in a society, but each institution has its particular function, whether it be the church, college or university, school, hospital, academy, chamber of commerce, fraternity, trade union, literary club, sports club, athletic club, gymnasium, Y.M.C.A. or Y.W.C.A., etc.


In our present civilization, no society would be considered functioning properly if such institutions did not exist. Therefore, if is necessary for the Negro to pay close attention to developing the appreciation for institutional life.

Marcus Garvey, “Message to The People: The Course Of African Philosophy”, pg. 100


…our personal experiences and formal education often create voids and distortions in information about people and groups that are different from us. Studying entertainment media is a third way to examine how these voids and distortions are challenged or reinforced.


Our quest to analyze images of race, gender, class, and sexual orientation in the media constitutes more than a simple appreciation of diversity. It requires inquiry into our own life experiences, exploration and reevaluation of what we have been formally and informally taught about various groups, and an examination of how these messages appear in entertainment media…


…News media have an increasing impact on our view of groups that are different from us as we grow older. However,…the messages we receive in early developmental stages have extraordinary influence on how we see the world. From the cradle to the grave, entertainment media in the form of prime-time television, popular music, and popular films offer images that are repeated over and over. Whether we are attending to a traditional TV, a computer, a tablet, a smartphone, a movie, or a concert, we are still receiving the same messages from popular media. These images can either fill in the gaps of our formal and informal learning, reinforce what we have already learned, or challenge previous learning.

Linda Holtzman, Leon Sharpe, Joseph Gardner, “Media Messages:: What Film, Television, and Popular Music Teach Us About Race, Class, Gender, and Sexual Orientation 2nd Edition”, pg. 30


What is the media, anyway?…”media” doesn’t just mean newspapers, magazines, and the television news. Advertisements, television shows, and politicians’ statements are equally powerful ways that Americans learn facts–and stereotypes–about African-Americans.

Farai Chideya, “Don’t Believe The Hype”, pg. 6

It can be extremely disingenuous to make US Blacks feel guilty of racial disloyalty when not watching Whyte media station funded and hosted productions that have predominantly Black casts or a Black director or writer. There is something unethical about using US Blacks’ loyalty to the cause of bettering the conditions created during US Slavery as a marketing tool. There is a political and for some of us, even sacred, obligation for US Blacks to adhere to practices of US Black Pride. The recognition of inordinate amounts of police brutality against Blacks informs US Blacks of a need for unified measures to assist one another.


Media is marketing, and marketing is politics. If I have a job, and those that I work for have a social media account that friends or follows me, I have to be leary of what I type or present. That is a political move. The power of public expression is always monitored and impacted by the power of those with force. Whether that force be the guns of the state, or the purse of the corporations or local companies.