I am almost always harping on Black Media Trust. One major reason for this is fairly obvious. How we trust and what we know impacts when and where we will act.
Let me share an anecdote to help me highlight this point.
My wife and I do not have modern forms of heating and cooling. Our heating is supplied through an oil tank flowing oil to a furnace that boils water sent throughout our home’s radiators. Being that I never lived in a house or apartment with such Rube Goldberg machine style operations, I had to learn how to maintenance it. My initial foray into learning was through Youtube vids. Now, I watched a few hours of these videos but still did not feel comfortable performing what I had watched on thousands of dollars worth of equipment.
This lead to a situation where a technician was called to our house. I, of course, watched every button press, screw twist, and switch flip this professional pressed, twisted, and flipped while here. Now, true, every action performed in person, I already watched several people perform on my laptop and Samsung Edge. What was it that freed me to take these actions myself after seeing a paid technician in my face performing them?
Trust is huge. What I see recorded and uploaded to YouTube has less authoritative cache than what I see in front of me. Who I trust to teach me has less to do with familiarity, than an actualized faith in a process that I know works. Faith in that sentence is not “blind faith”. Faith there means evidence of a possibility based on past performance. I know how to maintenance my furnace and radiators because I observed in my immediate person that work being done to exact machinery I needed to perform those processes on.
Knowledge cannot be applied without a certain faith in its ability to yield expected results. Who we choose as our authorities can petrify this process. It helps to create a system of trust that affords us as close to primary evidence of a process’s effectiveness.