The Authoritative Voice And The Author
Information from a recognized authority can provide us a valuable shortcut for deciding how to act in a situation. – Influence: The Psychology Of Persuasion, Robert Cialdini, PH. D.
In continuing from the topic here, I want to state bluntly that I take issue with insecurity in writing. All my writing comes with concomitant, tacit disclaimer: “Thoughts And Opinions Are Mine.” I am an expert in my opinions. I am the only authority of my opinions, thoughts, and interpretations. I not only have the right to that authority, I also have the right and responsibility to tout that authority. The author has as obligation to their work to present it as authoritative like parents proud of their children.
I am not suggesting that we feign the authoritative in our writing. I am simply suggesting the opposite. I see our use of insecurity and self-deprecation as denting and rusting our work before that work is even read by others. We do our selves as writers and authors absolutely no fair and balanced duty snitching on our inner demons for audiences that believe whatever you tell them about you.
I do not want to spend too much time writing about the videos I have posted above. However, I do want you to watch them in their entirety. The first video is the footage of the Stanley Milgram experiment. The second video is from a documentary providing footage and context to the Stanford Prison Experiment. The last two are from Philip Zimbardo’s Heroic Imagination Project. The first discusses a phone hoax where a man calls a McDonald’s pretending to be the police. The other showing candid camera footage of the power of police uniforms. I provide these as a means to demonstrate innate influence within authoritative posture.
Our readers wish to see us succeed. Our readers want to help us be successful. They need our assistance. They do not need us scoring points for the other side. If we provide our readers with confidence in our writing, they will honor our authority. Our readers are patiently positioned to defend our authority like the offensive line of a well trained football team.
When in a click, whirr mode, we are often as vulnerable to the symbols of authority as to the substance. – Influence: The Psychology Of Persuasion, Robert Cialdini, PH. D.