The Writer Randolph wishes to compare owning a business to singing a tune. He is here placing the ability to own a business in the same light as being blessed with vocal talent. He then begins to introduce a concept he will revisit throughout the article, namely, that Blacks start businesses for the wrong reasons. He even mentions a quote, I’m not sure if this is some fiction he has pulled from the recesses of his anal tract, or if Writer Randolph actually has heard this, but he paints the reason for us to believe blacks are taking up business ventures for the wrong reasons via a quoted Black that he is using as a representative for Black businessmen,”My Uncle makes a lot of money doing this”. I’m not sure of the voice, but it doesn’t reflect the Black community that I am used to, but whatever, right? I am once again confused however. Why should a person go into business if not to make “a lot of money”? Personally, I would love to make money and be of some intellectual assistance to those I do business with, but I’m a teacher and a philosopher. Using Writer Randolphs’s means of addressing issues, not “all” people going into business are altruistic. So, my question would be phrased as such,”If you don’t want to go into business to make ‘a lot of money’, why should you go into business?”. And we of the Owl’s Asylum would actually like an answer to that query if you are reading this Writer Randolph.
Something that Writer Randolph doesn’t say is that: business endeavors fail, whether Black ran or White ran. That is the nature of that operation. Writer Randolph fails to give us any advice to avoid the pitfalls of our businesses failing, instead he draws up his litany of black businesses that, at this point I believe it is fair to say, he finds deplorable. Does he give us any primary sources for statistics regarding businesses that cater solely to the Black market? Does he show us any proof? Are we simply to go off on his anecdotes about the nephew or niece that he doesn’t name? Does Writer Randolph want to help us in any way? Is Writer Randolph just going to attack the Black business community throughout this entire post without offering any sort of solutions to the issues he raises? Let us see, shall we?
The Writer Randolph furthers his polemic:
“Another reason why not all black should start their own businesses is that many of us are too easily distracted. Ever see a business that starts one way but as soon as problems arise, they change completely? I am talking about the hair shop that later starts selling clothes. The restaurant that starts selling rims. The mobile phone store that sells video games. We tend to do this a lot. This is because we lose focus on the reason why we chose the business we chose. The whole notion of ‘do one thing and do it well’ is critical to starting a business. Though it does take adaption and expansion for growth and success, many would rather chase ‘what’s hot’ than making their core product hotter. In other words, the type of people who would rather add more stuff to the plate, than make the hamburger taste better and should not start a business at all.
Finally, every person is blessed with certain unique gifts, has unique strengths and weaknesses and unique experience.
The key to success and longevity in anything, including business, is to embrace who you are to survive. No, you cannot lie, even to yourself, forever.
Knowledge of self is vital in discovering the unique business idea that most closely fits with who you are. That is the essence of why not all black people should start their own businesses. Even with all of the education, experience and training in the world, many black entrepreneurs have yet to discover who they are and what makes them special. Therefore, they have no idea what they themselves bring to the table. Not knowing what you are bringing to the table, handicaps the service or product that you are selling at the start. Handicapped sales, lead to less sales. Less sales, means less income. Less income turns into no income and the business will collapse.”